1955: From Birth to a Period of Growth…

1955

Yamaha Motor Co., Ltd. was founded with Genichi Kawakami as the first Presiden

Nippon Gakki Hamana Factory established in Hamakita-cho (present Hamamatsu city), Hamana-gun, Shizuoka Pref., and production of our first product, the 125cc Yamaha motorcycle “YA-1” begins

YA-1 wins 125cc class of the 3rd Mount Fuji Ascent Race

YA-1 captures first three places at the 1st All Japan Autobike Endurance Road Race (Asama Highlands Race) in the Ultralight (125cc) class

1956

YA-1 wins 1st to 8th places (125cc class) and YC-1 wins 1st to 5th places (250cc class) at 4th Mount Fuji Ascent Race

Yamaha Motor Hamamatsu Research Institute founded and operations shifted from the Nippon Gakki Hamamatsu Research Institute

1957

YA Racer wins 1st, 2nd and 5th places (125cc class) and YD Racer wins 1st to 3rd places (Light class) at 2nd All Japan Autobike Endurance Road Race (Asama Highlands Race)

1958

Took 6th place in first attempt at 8th Catalina Grand Prix in the U.S. (Yamaha’s international racing debut)

Yamaha De Mexico S.A. de C.V. established with investment by Nippon Gakki and local Mexican investors and begins sales of Yamaha Motor products

Yamaha “YA-2” becomes first motorcycle to win Japan’s “Good Design Award”

1959

The first full-fledged sports motorcycle by a Japanese maker, “YDS1” released, actor Yujiro Ishihara used as commercial endorser

Kitagawa Motor Co., Ltd. joins Yamaha Motor group

Yamaha Technological Research Institute established at Hamakita-cho (present Hamamatsu city), Hamana-gun, Shizuoka Pref., for overall R&D for Yamaha Motor group

Completion of Tenryu test course in Hamakita-cho (present Hamamatsu city), Hamana-gun, Shizuoka Pref.

1960: Striving for Growth…

1960

Yamaha International Corporation (YIC) founded in U.S. as subsidiary of Nippon Gakki and begins sales of Yamaha Motor products

Showa Works Ltd. joins Yamaha Motor group

First Yamaha outboard motor “P-7” released

First Yamaha FRP boat “CAT-21” and “RUN-13” released and press introduction held at Lake Ashino

1961

New listing on First Section of Tokyo Stock Exchange (Capitalized at 800 million yen, 1.6 million shares)

First appearance in road race World GP at Round 3, the France GP

Took 6th place in World GP 250cc class at round 4, the Isle of Man TT Race in Britain

CAT-21 wins 1st Pacific 1,000 km Motorboat Marathon

1962

Won Novice 250 and 350cc classes of 1st All Japan Road Race Championship

Motorcycle development operations transferred from Yamaha Technological Research Institute to YMC headquarters

1963

Nationwide Yamaha Kai (authorized dealership organization) launched

First meeting of overseas dealers held

Pearl Yamaha founded in India as tie-up with local funding and starts production and sales of mopeds

Won first 250cc class race in road race World GP (Belgium GP)

Won first 250cc class victory at the Daytona Grand Prix (U.S.)

1964

Captures first manufacturer and rider titles in 250cc class of the road race World GP

Siam Yamaha Co., Ltd founded in Thailand

Won 1st Japan Motocross GP in 251cc and above class

Recognize by Japan’s Ministry of Trade and Industry (MITI) for contribution to exports (recognized again in ’66 and’67)

1965

Tie-up with Toyota Motor Co. to develop and manufacture Toyota 2000GT, model displayed at the Tokyo Motor Show in Oct.

First Yamaha FRP fishing boat “3rd Fuji Maru” built

1966

Full export operations transferred from Nippon Gakki to YMC

Yamaha-built Toyota 2000GT sets world records in 3 speed trials categories and international records in 13 categories

Technical assistance agreement signed with Kong Hsue Sheh to produce motorcycles in Taiwan

1967

Computer systems installed at YMC

1968

Yamaha Motor Europe N.V. (YMENV) founded in the Netherlands

First Yamaha snowmobile “SL350” exhibited at Chicago Trade Show

First trail model “DT-1” released

First Yamaha FRP utility boat models “W-16” and “W-18” released

1969

Sanshin Industries joins Yamaha Motor group

Product improvement activities program “IPC” start celebrated

First Yamaha multipurpose engine model “MT100” released

Yamaha Test Course opens in Fukuroi, Shizuoka Pref.

1970: Creation of Demand and New Business…

1970

First Yamaha motorcycle mounting a 4-stroke engine “XS1” released

Yamaha Motor do Brasil Ltda. (YMDB) founded in Brazil

1971

Won snowmobile manufacturer title at Eagle River World Championship competition (U.S.)

Haraban Motor Co. founded in Indonesia in tie-up with Haraban Co. and local production of motorcycles begun in Indonesia

1972

Headquarters moved to present location in Iwata City

First win in Motocross World GP at Round 10, Swedish GP (250cc class)

First win in Motocross WGP Round 11, Luxembourg GP (500cc class)

1973

Yamaha Motor Canada Limited (YMCA) founded in Canada

Signed joint venture agreement with Brunswick Co. (U.S.) and Brunswick invests in Sanshin Industries

Won first manufacturer and rider titles in 250cc class of the Motocross World GP

Yamaha wins 1st All Japan Trial Championship

First Yamaha portable generator model “ET1250” released

First Yamaha racing kart model “RC100” released

1974

Hisao Koike appointed second YMC president

Won manufacturer titles in all classes of road race World GP, 125cc, 250cc, 350cc, and 500cc

PT. Yamaha Indonesia Motor Manufacturing (YIMM) founded in Indonesia as motorcycle parts maker

Manufacture and sales of FRP pools begun

Membership type comprehensive recreation facility “Tsumagoi” opened in Kakegawa City, Shizuoka Pref.

1975

“C7 Campaign” launched with aim of reducing cost by 7%

Sportsland SUGO opened in Shibata-gun, Miyagi Pref.

Sportsland SUGO opened in Shibata-gun, Miyagi Pref.

Wing of Yamaha wins 1st Single-handed Transpacific Yacht Race

1976

First Yamaha industrial robot model, an “arc welding robot” released

First Yamaha marine diesel “MD35” released

1977

YMC-related divisions of Yamaha International Corporation separated to found Yamaha Motor Corporation, U.S.A.

Yamaha “DT100E” and “XS650E” are top models in the industry to clear the U.S. 1978 emissions regulation

The “soft bike” model “Passol” released

Captures manufacturer and rider titles for the first time in 500cc class of the Motocross World GP

1978

R&D Minnesota opened in U.S. as Yamaha Motor’s first overseas R&D center

First Yamaha land car model “G1-AD” released

First Yamaha snow-thrower model “YT665” released

1979

Industrial robot “CAME” developed an introduced on YMC production lines

Yamaha’s first All Terrain Vehicle (ATV) model “YT125” released in the USA

XT500 wins 1st Paris-Dakar Rally

Energy saving 4-stroke engine system Yamaha Induction Control System (YICS) developed

Sino-Japanese friendship “Guangzhou Yamaha Exhibition” held (China)

1980: Prosperity and Diversification…

1980

Computerized production management system Pan Yamaha Production Management Control (PYMAC) implemented

New YMUS headquarters completed in Cypress, Calif. (USA)

1981

Sociedad Espanola de Motocicletas.S.A. (SEMSA) founded in Barcelona, Spain

Yamaha Guangzhou Service Center and Beijing Service Center opened in China

1982

Technical Center opened at YMC headquarters

Motorcycle production and marketing tie-up with Motobecane (France)

Business tie-up with Sweden’s Ohlins in the racing and technical know-how fields

1983

Hideto Eguchi appointed third YMC president

Start of companywide “New Yamaha” Program

Yamaha Motor da Amazonia Ltda. (YMDA) founded in Brazil

Technical assistance agreement made for 80cc motorcycle production with China North Industries Group

Yamaha Motor Australia Pty. Ltd. (YMA) founded

Technical assistance agreement made for motorcycle production with Escorts Ltd. in India

1984

TPM Activities launched to improve product quality and production efficiency

Signed contract to develop, produce and supply automobile engines to Ford Motor (U.S.)

Technical assistance contract signed with Italy’s Motori Minarelli

1985

Local production of 125cc motorcycles begins in China with technological assistance to Zhongguo Hangkong Jishu Jinchuguo Gongsi

Signed an integration of technology and trade contract with China National Automotive Industry Import & Export Corporation for the sales of CBU vehicles

“Y.E.S.S.” club started for Yamaha motorcycle fans in Japan

1986

Yamaha Motor Manufacturing Corporation of America (YMMC) founded in U.S.

Yamaha Motor Taiwan Co., Ltd (YMT) founded in Taiwan

France’s MBK becomes part of the Yamaha Motor group

Technical assistance contract for motorcycle technology signed with Italy’s Belgarda S.p.A and Motori Minarelli S.p.A. founded

Opening ceremony held for YMC liaison office in Beijing

First Yamaha personal watercraft (PWC) “MJ-500T” released

Yamaha automobile racing engine “OX66” wins first race in Round 2, the All Japan Suzuka Big 2+4 Race of the All Japan F2 Championship Series

1987

First Yamaha-made surface mounter “21 Series” released

First Yamaha gas heat pump (GHP) model “YGC401W” released

Cosworth Yamaha OX77 wins first All Japan F3000 Championship race

Limited production of 20 units of Yamaha’s first commercial-use unmanned helicopter “R-50” released

1988

Companywide “Tomorrow Yamaha” program started

Hamaoka test course opened in Omaezaki City, Shizuoka Pref.

Cosworth Yamaha OX77 wins series title in All Japan F3000 Championship

1989

YMC wins “PM Excellent Company Award”

Machine mounting the Yamaha “OX88” racing engine competes in F1 for the first time

“YESS NICE RIDE” donation campaign for training guide dogs for the blind launched

1990: Achieving both Kando and Environmental Friendliness…

1990

Corporate Mission; We Create Kando – Touching People’s Hearts and long term management vision announced

Yamaha Motor Portugal S.A. (YMP) founded

Yamaha constructed 1992 America’s Cup challenge boat “Nippon”

Yamaha snowmobile wins Harricana International Snowmobile Rally in Canada

1991

Established Environment Affairs Division

Yamaha Motor France S.A. (YMF) founded

Yamaha Motor de Mexico, S.A. de C.V. (YMMEX) founded

1992

Chongqing-Jianshe Yamaha Motorcycle Co., Ltd. (CJYM) founded in China

Yamaha Motor Austria GmbH (YMAG) founded

Yamaha Motor Hungaria Kft. (YMH) founded

Established CCS (Customer Community Satisfaction) Committee to begin “Yamaha CCS Movement”

Japan Marine Sports Promotion Foundation established

1993

European distribution center begins operation in Holland

Announcement of the Action Plan for Environmental Conservation

Liaison office opened in Guangzhou, China

Zhuzhou Nanfan Yamaha Motor Co., Ltd. (NYM) founded in China

Sichuan Huachuan Yamaha Motor Parts Manufacturing Co., Ltd. (SHY) founded in China

Regionally limited release of the electrically power assisted bicycle “PAS”

1994

Takehiko Hasegawa appointed as fourth YMC president

“Yamaha” victorious in W60 class of the 6th Whitbread Round the World Yacht Race

Technical tie-up for technology, manufacture and selling of surface mounters with Philips EMT of the Netherlands

Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) founded in Taiwan

Chongqing Pingshan TK Carburetor Co., Ltd. (PTK) founded in China

Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM) founded in China

1995

YMC received 1995 TPM Special Award

“ACE Plant” waste incineration and recycling facility constructed and operation started at YMC headquarters.

Wheelchair electric power unit “JW-I” released, bringing Yamaha into the health and welfare industry

Urban commuter motorcycle “Majesty YP250” released

Relief materials and relief brigade sent to help in the disaster relief and recovery efforts following the Hanshin Awaji Earthquake

Yamaha Motor Thailand founded

Escorts Yamaha Motor Ltd. (EYML) established in India at conclusion of first joint venture agreement between Escorts and YMC

Yamaha Motor Components (Europe) s.r.l. (YMCE) founded in Italy

1996

“Environment 2000 Plan” announced

Yamaha is first domestic manufacturer to be awarded international ISO9002 certification for motorcycles, snowmobiles, ATVs

PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI) founded

Yamaha Motor Argentina S.A. (YMARG) founded

1997

Y’s Gear Co., Ltd. Founded

PT. Yamaha Motor Nuansa Indonesia (YMNI) founded

Liaison office opened in Shanghai, China

1998

Domestic sales companies united to form Yamaha Motor Marketing Japan

Yamaha Communication Plaza established at YMC headquarters

Yamaha Motor Vietnam Co., Ltd. (YMVN) founded

Yamaha Motor Asia Pte. Ltd. (YMAP) founded in Singapore

Yamaha Motor del Peru S.A. (YMDP) founded

1999

Nine Yamaha Motor factory and office sites win ISO14001 certification

2010 Environmental Action Plan “Eco Cite YAMAHA” announced

2000- Opening up Limitless Worlds of Potential…

2000

IM Division reorganized as in-house company “IM Company”

Corporate ties with Toyota Motor Co. strengthened

Yamaha Motor Asian Center Co., Ltd. (YMAC) founded in Thailand

2001

Toru Hasegawa appointed as fifth YMC president

Yamaha builds temporary pool “Suimu 21” for the main competition pool of the 9th World Swimming Championships in Fukuoka, Japan

Yamaha succeeds in the high-concentration mass culturing of the diatom (microalgae) Chaetoceros

2002

Announcement of new three-year plan “NEXT 50”

New 4-region headquarters system initiated with newly established headquarters for Asia and Japan added to the existing European and N. American headquarters

Limited regional release of the electric commuter motorcycle “Passol”

Manufacture of 50cc scooters for the Japanese market shifted to YMT in Taiwan

2003

Marine Engine Division reorganized as in-house company “ME Company”

Yamaha Motor Distribution Singapore Pte. Ltd. (YDS) founded

2004

Start of “YAMAHA CCS 21 Campaign”

Won MotoGP rider championship title

2005

Takashi Kajikawa appointed as sixth YMC president

New medium-term management plan “NEXT 50 – Phase II” announced

Yamaha captures MotoGP triple crown by winning the rider, team and manufacturer titles

Sales company Yamaha Motor CIS (YMCIS) founded in Russia

Life Science Laboratory opened in Fukuroi, Shizuoka, as research and development center for YMC’s bio-technology business

2006

Motorcycle manufacturing factory Yamaha Motor Manufacturing West Java (YMMWJ) founded in Indonesia

Mass production of microalgae as a source for the high-potential health additive Astaxanthin begun at factory in Fukuroi, Shizuoka

Global Parts Center established in Fukuroi city, Japan and full operations begun

Compliance Promotion Committee established

2007

Following the recommendation by the Compliance Promotion Committee, governance structure is strengthened

“CF Magnesium Diecasting Technology” introduced, and used for the first time in commercial production of a motorcycle rear frame

ASTIVO released as Yamaha’s first health food product

Commencement of manufacturing and sales of motorcycles at Yamaha Motor Philippines, Inc (YMPH) in the Philippines

Number of motorcycles produced in Indonesia plants reaches a cumulative total of 10 million units

2008

Long-term vision “Frontier 2020” established along with new medium-term management plan as its Phase One

Motorcycle manufacturing and marketing joint venture Yamaha Motor Cambodia Co., Ltd. (YMKH) established in Cambodia

Motorcycle manufacturing joint venture India Yamaha Motor Private Limited (IYM) established in India with Mitsui & Co., Ltd.

Global Training Center established in Indonesia

Yamaha Riding Academy training facility for promoting motorcycle riding safety opened in Thailand

Yamaha wins MotoGP triple crown of manufacturer, team and rider championships

2009

Tsuneji Togami appointed as seventh Yamaha Motor Company president

Along with revisions in business result projections, policies of returning to profitability on a consolidated income basis in fiscal 2010 and achieving a consolidated operating income margin of 5% in fiscal 2012 were announced

Yamaha Marine Co., Ltd. merged into YMC

Use of the new Y.C.A.T. automatic transmission on production mopeds announced

Yamaha wins MotoGP triple crown of maker, team and rider championship titles for second year in a row

2010- Moving further with global operations and monozukuri reforms…

2010

Hiroyuki Yanagi appointed as eighth Yamaha Motor Company president

Medium-term management plan with central pillars of structural reform and growth strategies announced

Electric commuter model “EC-03” released

Withdrew from the Life Science business

Yamaha won the MotoGP “triple crown” of manufacturer, team and rider championship titles for third consecutive year

Celebrated the 50th anniversary of Yamaha marine operations

2011

Iwata South Factory engine assembly line integrated into Iwata Main Factory’s MC assembly line

New Intelligent Machinery group company established to expand surface mounter sales in Europe and the USA

New land acquired near YMC headquarters for expansion of Intelligent Machinery and Smart Power Vehicle business operations

Start of increased manufacturing of Japanese boats to assist Great East Japan Earthquake recovery efforts

Collaboration with Toyota Motor Corp. for development of Communications-Linked Next-generation Vehicles to create new mobility society of the future

2012

Received government consent to construct new motorcycle factory in southern India

Established ASEAN Integrated Development Center to promote globalization of engineering, manufacturing and marketing functions

Began OEM supply of electrically power assisted bicycle drive units to European market

Established Design Center

First meeting of Global Executive Committee held

Company founder Genichi Kawakami inducted Japan Automotive Hall of Fame

2013

Yamaha Motor Research and Development India Pvt. Ltd.(YMRI) established in India

Cumulative Yamaha outboard motor production exceeds 10million units

1st Global Suppliers Conference held

New IM company Yamaha Motor IM(Suzhou) Co., Ltd.(YIMS) established in China

Kikugawa Test Course completed in Kikugawa, Shizuoka Prefecture

2014

Released first Leaning Multi Wheel (LMW) product, the TRICITY

Cumulative automobile engine production surpasses 3 million units

Completion and start of operations at new motorcycle factory in Argentina

Development of “BLUE CORE” next-generation compact, high-performance engines

2015

Yamaha Motor Jubilo won its first All-Japan Rugby Football Championship

Yamaha Motor Pakistan Private Ltd. (YMPK) began operations

PT. Yamaha Motor R&D Indonesia (YMRID) began operations

Yamaha Motor Ventures and Laboratory Silicon Valley Inc. (YMVSV) established in the U.S.

Yamaha Motor MIRAI Co., Ltd. established in Japan