Pirelli is distinguished for its long industrial tradition, which has always been combined with capacity for innovation, product quality and brand strength. A strength which, since 2002, has also been supported by the industrial design project of PZero, and which today has been further recognised by the Formula 1, for which Pirelli Tyre is the exclusive supplier for the three-year term 2011-2013.
In line with its premium strategy and the ‘green performance’, Pirelli, which has always focused on research and development, operates with constant and increasing attention to products and services of high quality and technology and low environmental impact. Activities in this direction are also pursued by Pirelli Eco Technology, dedicated to developing technologies to control pollutant emissions, and by Pirelli Ambiente, which operates in the renewable energy sector.
Pirelli businesses are also supported by Pirelli Labs (100% Pirelli), a centre of technological excellence and engine of innovation.